AL BERNSTEIN
ADDS LUSTER TO HOLM-SANDERS PROMOTION
(MAY 28)
Al Bernstein will add
his legendary status in boxing to one of the best female matches in
the sport's history, when he makes a celebrity appearance at the
Isleta Casino and Resort for the June 13th Holly Holm-Mary Jo
Sanders IFBA Jr. Middleweight Championship match.
Isleta is bringing Al in to host the final press conference and
weigh-in and also have autograph and meet and greet sessions with
the fans in the days leading up to the match. Al will also work as
analyst on the pay per view telecast of the card, which features
four female championship matches. "I'm really looking forward to
being a part of this event," Al said. "Not only is this an historic
moment for female boxing, it promises to be an excellent promotion
at Isleta, a casino that has done a great job of integrating boxing
into the pantheon of it's entertainment and marketing endeavors," he
added.
Al, who recently spoke at the National Indian Gaming Convention
about how sports themed events help casinos market themselves and
drive gaming revenue, continues his 2008 schedule of making
celebrity appearances at casino properties all around the United
States . "It's fun to do interviews on radio and television before
an event to help generate interest, and then to get to meet the fans
in the days surrounding fight night," Al said.
The Holm-Sanders card, called "Finally," is promoted by Fresquez
Productions. The pay per view telecast will be produced and
distributed by Integrated Sports. For more information about this
event, go to www.holmvssanders.com.